SEO Copywriting Makeover: Good Rankings but No Sales Part 1 of 2 - Christian Louboutin Sneakers

They were listed on the first page of most of the major engines Christian Louboutin Sneakers. They had the traffic.

Sales, however, were not where they wanted them to be Air More Uptempo. What was the cause One look told me the copy was the culprit.

(Take a look at the original copy here: ) The ProblemsTop Security had a tough sale by anybody's standards air yeezy glow in the dark. They sold home security systems and maintenance services.

(Something hardly anybody likes to talk about until after something happens, and it's virtually too late Air More Uptempo .) In order to get someone to move on products/services like home security, insurance, and the like, you really must develop a sense of trust and urgency.

When I first viewed the Top Security, Inc. home page, it was obvious that they knew what they needed to do. They had made a few attempts on the page in the form of graphics and MP3 files to accomplish those two goals. For example, they posted a current Threat Advisory graphic from the Department of Homeland Security (establishing urgency). There was also an MP3 that played kindergarten children singing "God Bless America" (plays toward patriotism and trust). Lastly, the headline was designed to try to build a sense of longevity. However, none of these was reflected in the copy. The most important part of the page was overlooked.In order to turn the home page around, the salesman of the site (a.k.a. the words) needed to speak to the visitors in their own language. It needed to show them what can happen to those who have no security system and then offer a way to prevent those tragedies. The copy had to give assurances and build trust while at the same time helping visitors to stop procrastinating and make a move now.While current rankings were good, there was still room for improvement. For search engine purposes, the copy needed to offer better support for the chosen keyphrases. There were virtually no keyphrases in the original body copy and that had to be changed.The SolutionsThe biggest part of the solution for Top Security was to develop copy for the home page period. The copy on the original site was minimal, was company-focused instead of customer-focused, and needed to do a better job of addressing the needs of the site visitors and search engines.The new copy had to set a tone of trust and community since Top Security dealt only with local Florida residents.